ZTE is now planning to compete with prominent smartphone players like Apple, Samsung and Nokia
ZTE plans to launch high-end smartphones in the US next year, according to a company spokeswoman, in a bid to shed its tag as a low-end phone maker.
The Chinese-based handset maker is looking at boosting its smartphone sales. The company had made public in November that it would be investing more to enhance its brand. ZTE is now planning to compete with prominent smartphone players like Apple, Samsung and Nokia.
The ZTE spokeswoman declined to reveal information on release dates or prices for its high-end phones. She also did not specify whether they would be releasing a smartphone or a tablet.
ZTE began selling its first smartphone in the US in September through a mobile carrier Cricket called the ZTE Score.
In October, ZTE launched its first Android smartphone for AT&T’s network, named the AT&T Avail.