Customer analytics vendor Acxiom has released a secure online authentication product to protect businesses, consumers, and sensitive credit data.
It said FactCheck-X Authenticate offers customers access to a web interface that uses more than 100 biographical data points to assess identity. Providing services to 12 of the 15 top credit card issuers in the world, the company said it uses demographic and geographic data from public, publicly available, and non-public proprietary databases in challenge questions with nearly 900 data elements.
Tim Christin, Acxiom’s risk organizational leader, said: FactCheck-X Authenticate leads the industry in the number of questions that can be asked to make sure customers are who they say they are. Acxiom provides companies the security they need and customers the confidence they deserve when it comes to protecting their credit-related information.