Air China has selected Corporation Service Company, a provider of corporate identity and brand protection services, to help expand its international presence on the internet. CSC will help Air China manage and secure its domain names across new markets and help protect its brands from infringement on the internet.
Robert Farrugia, managing director at Corporation Service Company (CSC), said: Air China is a strong, well-established brand in Asia that is also growing in other regions in the world. We are delighted they chose us to help fulfill their plans for international expansion. One of the key issues for Air China is securing all their domain names in each country that they operate but also in countries that present a high risk of brand infringement. At CSC we take a proactive role in consulting with our clients to ensure they obtain the desired coverage and remain within their budget.
Zhu Songyan, managing director e-commerce at Air China, said: We understand the importance of securing the digital Air China brand in the online world as the internet plays an increasingly important role in our business, especially considering the incredible rate which consumers going online in Asia. Therefore, we had to turn to a company with the experience of CSC to assist us in providing expert advice and service.