ReD will ensure that its technology will always locate the true IP location of fraudsters
ReD has upgraded its Internet Protocol (IP) geo-location detection technology, which enables it to track fraud threats using IP identification and geo-location information.
It enables retailers of an online order’s genuine origin location to be quickly and accurately checked.
These new advances in geo-location technology deployed by ReD will ensure that its technology will always locate the true IP location of fraudsters.
ReD CEO Paul Stanley said that the new IP geo-location technology identifies and tracks IP addresses flagged as "Anonymiser".
He added, "On average, rules with "Anonymiser" flagged in conjunction with other ReD Shield services, have a 50-70% cancellation rate, and since its trials, there has been a 30 to 50% improvement in orders processed successfully."