W3C to help users control how their personal data is managed
Internet users will start receiving warnings if websites do not respect their privacy, thanks to new tools being developed by the World Wide Web Consortium (W3C), the organisations responsible for setting standards on the web.
W3C in its first draft for the new set of standards has published two documents, the Tracking Preference Expression and the Tracking Compliance and Scope Specification, in a bid to help users control how their personal data is managed.
Matthias Schunter from IBM who chairs the W3C group, said, "Users have the feeling they are being tracked and some users have privacy concerns and would like to solve them."
Schunter added that the biggest problem in the current scenario is that different browser makers currently employ incompatible privacy settings.
The W3C group is trying to strike the balance between protecting users’ privacy and providing them with personalised online experiences.