The cloud storage company is losing money to make money.
But it is still losing a lot of money
As of January just gone, Box’s accumulated deficit stood at $361m, with $169m in losses incurred in 2013.
But the cloud storage startup claims this reflects the "substantial investments" it is making to grow its customer base and develop better services. However, this is set to continue for the foreseeable future, as CEO Aaron Levie signaled his intent to continue scaling the business.
Success could see it targeted by more cyber criminals
Box wants to become the premier enterprise storage company, encouraging customers to deposit sensitive data with it. However, it warns that increasingly sophisticated cyber attacks could hurt Box as it becomes more popular.
The filing says: "As we increase our customer base and our brand becomes more widely known and recognized, we may become more of a target for these malicious third parties."
It’s competing with Dropbox and Google
Box has a lot of rivals – from industry stalwarts like Citrix, EMC and Microsoft to newer companies like Google and Dropbox. Competitive pricing has already resulted in pricing pressures, and Box says some of its rivals have greater resources and better-known branding.