Tokyo-based company modernising its CRM in staggered but rapid implementation as part of its change management project
Information and communications technology company Fujitsu has chosen Salesforce.com to unify key cloud-based infrastructure of the Tokyo-based company.
Fujitsu selected the enterprise cloud computing company to link sales, marketing and business assurance operations as part of a change management project. Fujitsu hopes that the implementation of Salesforce.com’s Sales Cloud and Chatter will establish a central platform between the three key customer-facing departments to provide a unified and open approach to deal with customers and prospects.
Fujitsu is modernising its Customer Relationship Management (CRM) by rolling out the Sales Cloud for 1,200 employees in a staggered but rapid implementation, as a part of this change management project, said the company.
The company added that it opted for the unification of departments with Salesforce.com’s support to overcome the requirement of major overhaul and the choice for the next stage of development. The decision to move to a cloud computing offering from Salesforce.com helps Fujitsu to deliver end-to-end visibility across the business, to improve customer service, increase productivity and reduce overall IT costs, said the company.
Fujitsu sales and business development director Paul Patterson said after a few weeks the company began to see the benefits of implementing Salesforce.com’s Sales Cloud and Chatter.
"The very nature of cloud computing, and Salesforce.com’s open and social nature allows us to reap the benefits of a platform that has been honed over the last 12 years," said Patterson.
Salesforce.com EMEA chairman Dr Steve Garnett said the flexibility and openness of the Sales Cloud, combined with the collaborative nature of Chatter, helps staff throughout Fujitsu make better use of information, contacts and other collateral, to create a better connected and more customer-centric organisation.
Fujitsu said it has also introduced Chatter, the private social network for enterprises, to break down barriers between departments and provide customers with the best experience possible.
Fujitsu aims to deploy Salesforce Mobile and Chatter Mobile in the final stage to make communication and collaboration easier for their staff, no matter where they are or what device they use. The company also plans to introduce deeper analysis, reporting and forecasting to improve resource planning and capacity management across the business.