EMC Elastic Cloud Storage Appliance is said to offer up to 28% lower total cost of ownership (TCO) than public cloud.
Today at EMC World 2014, EMC has announced the EMC ECS (Elastic Cloud Storage) Appliance (formerly known as "Project Nile"), marketed as a breakthrough hyperscale cloud storage infrastructure that redefines the economic benefits of cloud storage for service providers and customers of any size, in any industry.
The 3rd Platform of IT is based on the mega trends of cloud, mobile, social and Big Data and is creating a new world of opportunity – and competitive threat – for businesses in every industry. Next-generation applications are delivering unique and frictionless experiences for customers to both interact and transact. This requires a new storage infrastructure to take full advantage of analytics from the Big Data generated by these applications. EMC ECS Appliance is the answer.
Simon Robinson, research VP, 451 Research, said: "Our research tells us that mid-sized to large organisations are increasingly looking to leverage the cost and scale benefits of public cloud models, but on their own terms. With the announcement of the ECS Appliance, EMC is providing an alternative approach that promises to bring hyper-scale efficiencies to on-premise and hybrid cloud deployments. We believe this kind of approach represents the future of enterprise storage infrastructure for cloud-based applications and workloads."
The new EMC ECS Appliance is said to deliver the ease-of-use and agility of a public cloud with the control and security of a private cloud – offering between 9% and 28% lower TCO1 in object storage implementations than public clouds from Amazon and Google.
The ECS Appliance allows customers to add hyperscale cloud capabilities to existing private and hybrid cloud environments, delivering ease-of-use through self-service capabilities, fully automated provisioning and data services for next-generation applications. The data driven by use of next-generation applications over mobile devices creates multiple challenges for service providers and customers: it should be accessible, secure and analytic-ready, and the storage infrastructure must be able to handle explosive growth.
The ECS Appliance is a modular, scale-out solution developed to provide industry-leading density per rack unit, with up to 2.9 Petabytes in a single rack. It can be clustered to achieve Exabyte scale — a requirement for the 3rd Platform of IT.
Customers who choose to store their data in a public cloud environment often perceive immediate benefits in terms of ease-of-use and ability to scale; however, they may incur other risks such as system outages and the costs of moving their data in and out of the public cloud environment. In many instances they can also run into compliance issues as they may not know where their data is stored, if or how it is backed up, and whether it is being accessed by unauthorized users. The EMC ECS Appliance provides a solution that eliminates these trade-offs inherent within the public cloud.
EMC is also introducing new Architecture and Design services for the ECS Appliance. The services will help customers identify which of their current application workloads will drive the greatest business return with the ECS Appliance, and will architect and design a system configuration to drive maximum impact and value within their environment. The services will be available with the general release of the ECS Appliance in the second quarter of 2014.
Amitabh Srivastava, President, EMC Advanced Software Division, said: "With the ECS Appliance we have delivered a highly intelligent, easy-to-manage storage platform based on commodity hardware. It gives customers of any size the ability to build a hyper scale cloud infrastructure with the simplicity and economics of the public cloud and all the security and control of the private cloud. With block, object and HDFS capabilities in one appliance, our customers can easily develop and build the next generation of applications for the 3rd Platform of IT."