How does ready-to-deploy mobile applications help mobile operators and enterprises?
Accenture has established Accenture Mobility Operated Services, a global mobility business designed to help both mobile operators and enterprises cost-effectively develop and deploy new, revenue-generating mobile applications to their customers.
According to the company, the new business will offer a mobile ‘services store’ that includes the design, delivery and management of a broad portfolio of vertical mobility applications using its software platform for mobile applications. These are ready-to-deploy mobile applications that encompass money management, voucher and ticketing, mobile data collection, and many other business- and consumer-related services.
Accenture has launched the business in Italy, with plans to expand in Europe, the Americas and the Asia Pacific region during 2009. Accenture Mobility Operated Services will initially target the communications, financial services, resources, retail, automotive and public-service sectors, although Accenture Mobility Operated Services can be used by an enterprise in any industry, said Accenture. Pricing will be transaction- or subscription-based, with costs based on clients’ business volume, such as number of subscribers, devices or transactions.
Michele Marrone, managing director of Accenture Mobility Operating Services, said: Time to market and flexibility in an evolving market are absolutely key in these challenging times. Providers and enterprises that are using and launching advanced mobility applications as a way to maintain their competitive edge must launch these services at an accelerated pace and in the most economical way possible. We can provide a managed, mobility service store, providing clients with a single source for everything from software applications design to enablement, and a ready portfolio of mobility applications tailored to specific industries.