HP has entered the Ultrabook market for the first time with its HP Folio which weighs just 1.5kg and boasts a market leading 9 hours of battery life.
HP claims its Ultrabook’s battery performance is unique, in that it will offer up to 9 hours of battery life. This will give business users the convenience of leaving heavy adapters at home or in the office.
HP Folio has the highest battery performance available to consumers within the new Ultrabook market, which it believes will be will be a key selling point for its new venture.
An Ultrabook is a new lightweight ultraportable laptop category as defined by Intel’s specifications. It also owns the trademark. Intel has put up $300m to market the category and stimulate a market that is currently dominated by Apple’s MacBook Air. It will also creep into the tablet market with some simple touch functionality.
HP’s Executive vice president of Worldwide Research Products, Crawford Del Prete, said:
"This category of product breaks new ground and will be a likely choice for businesses to offer to employees looking for a more consumer-centric experience."
The Ultrabook also offers ‘HP ImagePad’ allowing multitouch gesture support and Intel’s Rapid Start Technology – which allows consumers to boot their systems quickly.
"We expect Ultrabooks will re-ignite interest in the small form factor PC category, and by 2015 expect 95 million Ultrabooks will be shipping worldwide annually," Prete added.