Style icon proves “fashion tech” success.
Carphone Warehouse has launched its new Kate Moss Accessories Collection today, with the line already becoming the fastest-ever selling accessory for the company.
Online pre-sales alone have contributed to a third of all cases sold online in recent days, and the exclusive range by Carphone Warehouse has attracted the biggest waiting list of the year so far for the mobile phone company.
Inspired by her own wardrobe, the accessory collection pioneers a new "fashion tech" category for the mobile phone company that is being aimed at women.
With mobile accessory sales topping £210 million in 2012, and female smartphone ownership surging by 52% in the UK, the introduction of the collection has proved to be a big hit with consumers.