PC maker is hoping hybrid computers will stimulate growth
Lenovo Group is hoping to surpass HP in European personal computer market by 2015.
Lenovo EMEA president Gianfranco Lanci was quoted by Bloomberg as saying that the Chinese PC maker sees ‘significant’ potential to expand in Europe, the Middle East and Africa (EMEA).
"We want to become number one within the next 18 months — let’s say by the beginning of 2015," Lanci said.
"There’s very big growth opportunities on PCs in the whole region and there’s still room to grow."
HP reported the highest PC shipments in the Western European region during the second quarter of 2013 with 2.28 million units shipped, followed by Lenovo, Dell, Asus and other firms.
As part of its efforts to reach its target, Lenovo has introduced new laptops; convertible devices such as Yoga 2 Pro; smartphones and tablets including Vibe X smartphone and Lenovo S5000 at the ongoing IFA event in Berlin.
The company has also introduced new business and budget versions known as Thinkpad Yoga and Flex, including Flex 14 and 15in laptops in addition to Flex 20 all-in-one (AIO) desktop, which will go on sale during late 2013.
The Chinese PC maker is also hoping that hybrid computers (multimode devices) will stimulate growth in the declining PC market.