To make navigating the PC easier
Lenovo has selected version 2.0 of Oasis platform from Digital Delivery Networks, a PC customer experience company, for future consumer-focused IdeaPad laptops and IdeaCentre desktops.
The Oasis 2.0 platform is expected to provide consumers with a customized experience that simplifies, organizes and makes navigating the PC easier. Lenovo currently leverages the Oasis product under various models of the IdeaPad, ThinkPad, Lenovo 3000, and ThinkCentre product lines.
Craig Merrigan, vice president of global consumer marketing at Lenovo, said: Digital Delivery Networks (DDNi) and Lenovo are working together to engineer a better user experience. We are creating a way for consumers to discover new things they can do with computers and the web, and to personalize that experience.
Michael Kuptz, CEO of DDNi, said: Customer experience is key to driving brand awareness and loyalty. Lenovo is ahead of the curve in recognizing that the user experience is critical to gaining market leadership. DDNi’s solution is focused on helping Lenovo accomplish its business objectives, create a stronger brand affinity and maintain a relationship with the customer after the initial product purchase. DDNi’s platform coordinates a dialogue between Lenovo and its customers to intelligently interact and recommend software, services, support and products that are in context with the end users’ PC use.