CEO Elop calls Lumia range the “rebirth” of Nokia in battle with Apple, Android
Nokia has unveiled its first smartphones powered by Microsoft’s Windows Phone operating system. The Lumia 800 and the Lumia 710 were launched by CEO Stephen Elop at Nokia World in London this morning.
The 800 is the top end of the Lumia range and features deep integration with social network sites. It features 16GB of internal memory as well as 25GB of free storage from SkyDrive for additional content. The handset has a 3.7inch AMOLED screen and features HD video playback. It runs a 1.4 GHz processor.
The Lumia 710 also goes in for the heavy social networking integration. It features the same processor as the 800 and both have Internet Explorer running.
Both phones feature the information a user accesses most on the homepage, meaning, unlike on Apple devices, the user does not have to dip into different applications to get updates.
Prices for the 800 will start at around €420 and around €270 for the 710.
The devices represent Nokia’s first real attempt at fighting back against Apple and Android and are a big gamble from a company that has ditched its own Symbian operating system to focus its smartphone range running Windows Phone.
Both devices are available for pre-order now and will be shipped in November, Nokia said.
CEO Stephen Elop said the devices represent the first real Windows Phone devices and the "rebirth" of Nokia. He also said the company would become the "leader in smartphone design and craftsmanship. We’re reliable, we’re durable but it’s not enough. We want people to feel something special when the hear the word ‘Nokia’," Elop added.