BlackBerry users to get real-time access to information through CRM software
SAP and Research In Motion have launched an integrated application that provides customers with anytime, anywhere access to the SAP CRM application on BlackBerry smartphones.
The new BlackBerry Sales Client for SAP Customer Relationship Management (CRM) is now available from Research In Motion (RIM), giving sales representatives real-time access to customer information in SAP CRM.
According to RIM, the integrated solution leverages the inherent security, management capabilities and efficiency of the BlackBerry Enterprise Solution, and introduces a number of key innovations for mobile CRM, including: instant access to up-to-date information, push-based notifications, and access to CRM data anytime, anywhere.
Bob Stutz, corporate officer and member of the executive council at SAP, said: The integration of SAP CRM with BlackBerry smartphones provides simple, quick mobile access to customer information. SAP and RIM have converged the worlds of applications and mobility on BlackBerry smartphones, empowering mobile users through continuous access to essential information that leads to increased sales, service, effectiveness and overall performance.
Jim Balsillie, co-CEO of Research In Motion, said: “This innovative new solution elegantly extends valuable customer information in SAP CRM to BlackBerry smartphones by leveraging the BlackBerry platform’s core strengths, including reliability, real-time push technology, deep application integration and market-leading security.