Bravia Smart Stick to be launched this week.
Sony is planning to launch a new Android-powered dongle to compete with Google’s Chromecast.
The Bravia Smart Stick dongle would work with Sony’s latest HD televisions to add interactive TV apps and other smart-TV features.
The new $150 plug-in adapter would enable users access to online content such as video streaming, music and games, though reports suggest that many of the features provided by the dongle had already been incorporated in Sony’s earlier Google TV set-top boxes.
Sony’s dongle also allows accessing preloaded Netflix programmes, Amazon Instant Video, YouTube and the Chrome web browser, while additional software can be downloaded from the Play app store.
The gadget will come with a remote that incorporates a microphone for voice-control, a touch pad and more conventional buttons.
Google launched its Chromecast in July. It enables users to stream internet videos to televisions upon being plugged into the HDMI port on an HD TV.
The two-inch, $35 dongle streams media content over a Wi-Fi network to a TV, via a PC, smartphone or tablet as well as via Google’s YouTube app.
Sony’s latest gadget would also rival Apple TV and the Roku box.