Two new algorithms to make location based recommendations and assisted mobile internet browsing discovery
Ireland-based Xiam Technologies, a Qualcomm subsidiary providing discovery and recommendations services to mobile operators, has further enhanced its MPOS platform to deliver recommendations ranging from helping subscribers find their way around new cities to locating products and services.
Through the addition of two new algorithms to its recommendations engine, Xiam will now make location-based recommendations and assisted mobile internet discovery available to its global customer base.
Xiam said that the platform’s open APIs provide operators, publishers and third party brands the ability to make geographically specific offers of content and services to subscribers. Location-aware recommendations are accurate to the latitude and longitude of the device, providing relevant results in real-time for anything from local hotspots to retail outlets.
According to Xiam, in addition to providing next-generation personalized services that can be used across all IP domains, including mobile and Web, it has added an assisted mobile internet browsing discovery service to its platform. The service is expected to allow subscribers to receive individual recommendations for mobile sites and widgets. This capability can work for both on and off-portal sites as desired by the operator.
Colm Healy, vice president and general manager of Xiam, said: We are delighted to bring these future facing applications of our technology to market and believe they will significantly improve how subscribers interact with and use the vast range of services and applications which are now becoming available over 3G networks.