Kuwaiti mobile operator Zain and Kirusa, a developer of mobile value added services, have signed a framework agreement for supply of Kirusa Voice SMS service to the Zain group.
This agreement is expected to enable the Zain group, with mobile carriers across 22 countries, to source Voice SMS system from Kirusa. This agreement will shorten the deployment cycle, and accelerate the availability of the voice SMS messaging service to mobile users in the Middle East and Africa.
Under this agreement, Kirusa will provide Zain a full turnkey voice SMS system with that works for all generations and types of networks. Its deployment is expected to lower the cost of communication for Zain’s customers.
Tito Alai, chief commercial officer of Zain Group, said: Voice SMS augments Zain’s value added offerings for our combined customer base of over 56 million. We firmly believe that voice SMS is a strategic fit for us and we are confident that Zain’s implementation of Kirusa’s voice SMS solution will assist our mobile operations in increasing their average revenue per user and in substantially differentiating our services.
Dr. Inderpal Singh Mumick, CEO of Kirusa, said, “Kirusa Voice SMS has seen major success in Middle East, South Asia, Africa, and LatAm markets. Over the past few months, we have invested significantly in developing our service delivery capability in these regions, and the decision by Zain group to select Kirusa is a validation of our strategy. I am happy to say that Kirusa is well positioned to deliver to carriers across Africa and Middle East with the best-in-class product and advanced feature sets like International Voice SMS, Voice SMS Exchange, Convergent Voice SMS, Brew and Java clients.”