We pick ten of the best ways to make sure you get the most out of your LinkedIn account.
So you’ve got a wide network of colleagues, clients and old classmates. Now what? Well, get talking! Message old colleagues for updates on their new career path, comment on articles that people post and endorse your connections. This is key to keeping your contacts close by communicating as often as you can. You can also use InMaps by LinkedIn, which allows you to map your professional network and understand the relationship between you and your connections.
2. Get the App
I recommend getting the LinkedIn app for iOS or Android. It’s handy for communicating and networking on the go. It is especially useful at events and conferences, as you can immediately add someone to your LinkedIn network without swapping business cards or noting down details on scrap pieces of paper. The app can send you push notifications, allowing you to immediately see any new contacts or messages.
1. Stay Visible – Post Updates
Similar to other networking sites, LinkedIn enables users to post updates on a timeline. The feed may not be as constantly updated as Facebook or Twitter, but is a great place to share the important things, such as articles relating to your business or corporate updates. Being visible on LinkedIn ensures that you don’t become forgotten in a sea of contacts. Posting updates and commenting or liking other users’ updates is a good way of staying in the loop, promoting your business (or yourself) and letting your contacts know what you’re up to.