ATM Direct, a division of Pay By Touch and provider of the first software-only internet PIN debit payment service, has announced that 2Checkout.com, an e-commerce distribution company, is adopting the ATM Direct service to allow shoppers to use PIN debit cards to purchase goods online.
Our focus is on providing a great customer shopping experience, including giving consumers a variety of ways to pay, said Kristin Dach, CFO for 2Checkout.com. Many people are seeking a more secure way to pay online or simply prefer to shop with their PIN debit cards. We see internet PIN debit as another way to provide superior service to these customers while encouraging more consumers to shop with us.
The ATM Direct PIN debit service offers an alternative payment method for consumers who prefer debit, have limited credit or are seeking a more secure way to pay over the internet.
Consumers recognize PIN debit as a very secure form of payment, and the online PIN debit experience is the same, said Robert Ziegler, general manager for ATM Direct at Pay By Touch. ATM Direct does not change the flow of the merchant site or redirect the shopper to a new page. Merchants have control over how they present the PIN debit option, which can be as easy as ‘debit or credit.’ Shoppers simply enter their card number, followed by their four-digit PIN. It’s fast, easy and can help lower the risk of shopping cart abandonment.
Like PIN debit payments in retail outlets, internet PIN debit transactions are processed across the EFT networks directly with the consumer’s bank, allowing real-time, guaranteed payments to internet retailers at lower cost than credit card or signature debit card transactions over the internet.