How to tweet without being a twit.
Social media can be a whole swathe of uncharted territory for company execs. It’s important to be professional, of course, and personable. We all know that.
But how do you make the most of Twitter as a knowledge tool, and how do you get people interested in what you have to say? Well, let’s have a look, shall we?
Follow people who interest you
You’re an IT pro, right? Pick the CIOs, computer whizzes and hackers you admire most and follow them. Not only will you get an insight into how they tick, you’ll also benefit from their 140-character pearls of wisdom all day long…
Just don’t follow too many at once – you don’t want to lose the signal in the noise.
Share stuff that interests you
Want followers? Be interesting. You might not think you have much to say on a subject, but you’ve got the world at your fingertips, so sometimes it’s easier to link to someone else’s deep thinking if you haven’t had the chance to get around to doing any of your own yet.
Sharing the knowledge makes you worth following, and accumulating that knowledge will leave you with your own opinions to start airing.
Oh, and don’t forget to follow people back!