Adobe Systems and Yahoo have launched a service enabling dynamic ads to placed inside Adobe PDF files.
The idea is that online commercial publishers can generate new revenue by adding timely, context-sensitive, text-based ads next to PDF content. The service, called Ads for Adobe PDF Powered by Yahoo!, is available initially as a beta program in the US to publishers who produce content in English.
Yahoo provides access to its network of advertisers while advertisers can use the service as a new channel for delivering advertising content. The service will also enable them to track advertising performance. While advertisers will view the opportunity with relish, users might not be so keen, so the plan is to provide it as an opt-in service.
Publishers need to register online, then upload their Adobe PDF content so it can be ad-enabled before distributing PDFs as they do today. In a bid to minimize disruption to the PDF user, the ads will only be able to be displayed within Adobe Reader and Adobe Acrobat in a panel adjacent to the content. Whenever the PDF content is viewed, contextual ads will be dynamically matched to the content of the document.