Adspace Networks, which already owns the largest in-mall digital advertising network in the US, has expanded its Adspace Mall Network to include three new malls in the Detroit area.
The Adspace Mall Network is a national network of digital displays, called Smart Screens, located throughout 45 upscale shopping malls in 14 top designated market areas across the US.
The digital advertising network features programming called Today’s Top Ten, which showcases a mall’s top 10 sales items that week. Each week, retailers in the mall compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace then chooses the 10 best deals and produces each one into a 12-second spot, which is free to retailers.
The most recent expansion of the company’s network will see the digital displays installed in the Southland, Lakeside and Laurel Park Place malls in the Detroit area.