AirPlay, a provider of multi-player TV gaming, has announced an agreement with Endemol USA, an independent production company and a provider of interactive entertainment, to offer NBC’s Deal or No Deal multi-player TV game.
With the addition of AirPlay’s Deal or No Deal: Live TV Challenge, AirPlay is extending its offerings into interactive television. By providing this game model, AirPlay builds the viewer experience and expands interactive components, giving existing Deal or No Deal fans of ‘The Lucky Case Game’ a new way to connect and play along together. Through patented gaming technology and foresight, AirPlay is using the ubiquitous mobile device to further engage TV viewers.
Morgan Guenther, chairman and CEO of AirPlay, said: AirPlay transforms television entertainment into a more engaged and event-driven experience. Our gaming technology, whether paired with sporting events, reality programs or game shows like Deal or No Deal, invites the viewer to compete against friends and family and enjoy a first-of-its-kind community approach to watching TV.