All in a sleepy cause: industry does its bit for charity

To help promote the forthcoming Byte Night charity sleep-out, a gang of ‘flash mobbers’ assembled at 8.45 in Potters Field in London, laid down for a short nap, and then promptly disappeared.

The stunt was to help raise the profile of this October’s Byte Night and Byte Night Local, which will raise money to fight youth homelessness.

“Byte Night and Byte Night Local not only raise thousands of pounds ­- they also increase awareness of a critical issue for young people in the UK,” said Jamie Dawson, one of the mobbers.

Byte Night will see 250 of the IT industry’s biggest names sleep out in London to raise funds for NCH, the children’s charity. As part of a new initiative, Byte Night Local will allow regional teams to sleep out in their back garden, with family and friends. Find out more here.

Type: White Paper


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