Allurent, an online shopping company, has partnered with Coremetrics, a provider of digital marketing optimization solutions, to help companies measure the effectiveness of rich internet applications across their online stores.
Utilizing Coremetrics technology designed to support Rich Internet Applications (RIA) deployments that do not trigger page views, Allurent customers can easily evaluate the growing set of rich shopping experiences.
Together, Coremetrics and Allurent offer detailed analytical insight on customer engagement in developed RIA environment that can be acted upon quickly by tuning Allurent’s RIA products.
Fumi Matsumoto, co-founder and CTO of Allurent, said: Allurent is committed to helping our leading internet retail customers track and analyze the impact of our rich internet shopping solutions. Capturing RIA-based events is possible and, in fact, imperative in order to create a continuous improvement process.