Amazon’s surprise tablet remains dominant amongst non-Apple devices, accounting for as much as 50% of the Android tablet market.
‘Pure’ Android tablets remains a niche player in the tablet market, struggling to compete the Apple’s dominant market share. The dominance is even more pronounced in enterprise (see CBR’s story here).Amazon Kindle Fire worth half of Android tablet market
The Kindle Fire, while locked to Amazon’s software and product eco-system, remains a heavily modified version of Google’s Android OS. It was introduced in November 2011 at a low price point and quickly became Apple’s only true competitor in the tablet space.
This is despite the fact that the Amazon Kindle Fire has still not launched in the UK.
According to Comscore, the Kindle Fire has almost doubled its share in the past two months from 29.4% in December 2011 to 54.4% in February 2012.
Tablets are expected to be the dominant form of personal computing by 2016, according to Forrester Research.
Samsung’s Galaxy Tab family followed with a market share of 15.4%, followed by the Motorola Xoom with 7%. The Asus Transformer and Toshiba AT100 garnered 6.3% and 5.7% market share. Other generic devices haven’t fared so well.
By way of comparison, Apple’s iPads sold 11.3 million since January, retaining dominant market share. Microsoft’s Windows 8 is expected to launch later in the year, while Research in Motion’s Blackberry Playbook continues to struggle, despite a new software update.