US tennis star Andy Roddick has signed a long-term endorsement deal with AriZona Beverage Company for a new beverage to be launched in 2007.
I’m thrilled to work with an innovative company, like AriZona, said Mr Roddick, who has won the US Open. They continually bring great beverages to market and I’ve enjoyed assisting them with their latest beverage.
We contacted Andy because he embodies the AriZona values of leadership, dedication and a commitment to giving back, said Wesley Vultaggio, creative director of AriZona. We look forward to a long-lasting relationship with Andy.
The AriZona product line currently includes flavored teas, energy drinks, flavored waters and a carbonated soft drink. The company also recently entered the nutraceutical beverage category with its line of Rx Herbal Tonics.