Consumers remained distracted by inflation and competing product categories
The Asia/Pacific (excluding Japan) PC market grew 1% sequentially and 7% year-on-year in the first quarter of 2011 to reach 26.8 million units, according to a new report by IDC.
The report highlighted that consumers remained distracted by inflation and competing product categories like Media Tablets.
Though countries like Indonesia and Korea were stronger than expected, the weight of China and India kept the whole region from exceeding IDC’s forecasts.
IDC Asia/Pacific client devices research associate vice-president Bryan Ma said inflation and other competing consumer devices were not the only reasons weakening the PC market growth, as supply chain risks due to the recent earthquake in Japan also add uncertainty to the market.
"Still, commercial spending is expected to improve later this year to help keep the region moving to around 10% growth in 2011," Ma said.
According to the report, Lenovo remained the top vendor in the region, with its market share (19.3) higher than the (17.5%) same period one year ago.
HP was down in unit terms compared to its performance last year, but it managed to arrest its share losses through a recovery in countries like China with a market share of 11.5%, compared to 13% in the previous year quarter.
Dell’s regional share rebounded (10.4%) from last quarter with strong performances in both China and India markets. ASUS too, was able to gain ground through ongoing channel expansion to lower tier cities in China with market share of 6.7%.