Viral Syndication Network owner Voxant has entered into an agreement with AP Digital, a commercial division of The Associated Press, that will make a selection of Associated Press news, videos, articles and photos available to thousands of websites and blogs through TheNewsRoom site.
Voxant’s Viral Syndication Network makes it easy for news publishers to distribute fully licensed video, print, audio and still photo content on thousands of websites and blogs. The content may be obtained from TheNewsRoom and redistributed through viral mashing, Voxant’s unique process of embedding news content and advertising on an infinite number of sites.
Voxant’s advertising-supported network is free to web publishers and provides a new revenue stream to originating content providers and distributors.
The ‘long tail’ of the web has become a cliche, but Voxant really does offer a convenient way to reach the millions of people who are only interested in a fraction of AP’s content, said Jane Seagrave, vice president and director of AP Digital. Voxant provides a vehicle for AP to allow non-traditional customers to post individual stories, photos and video clips while maintaining control over its intellectual property.
The importance of having Associated Press content for TheNewsRoom cannot be overstated, added Voxant CEO Jeff Crigler. The AP is one of the world’s premiere news-gathering organizations and its content provides a rich resource for web publishers and bloggers who join the Viral Syndication Network.