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And what it could spark in the UK
Four possible impacts for the UK
- Competition in satellite TV could increase
- BT might be tempted to buy ITV
- When BT launched BT sport some saw this as slightly bad news for Sky customers who once had Champions League and Premiership football all to themselves. But it has spurred lots of activity Sky planning to move much deeper into the consumer broadband market – it could bring real competition at scale to the broadband sector.
- Ina market where fewer firms control more pieces of the market it could lead to an environment where ‘everyone does everything’ and has to be truthful about it. Netflix is often cited as the perfect example of a company which marries data, web delivery and creativity to drive its business forward. It creates content based on its target demographic which in informed by vast data lakes. It streams its content to its audience over other people’s pipes. So AT&T owning Warner Bros could actually mean in the long run there is total openness about performance of content delivery over rival networks – first in the US, then in the UK.