AT&T Wireless is to launch a mobile Internet service using NTT DoCoMo’s technology in April. AT&T’s service will be called m-mode and will cater for both business and consumer markets in the US. The mobile operator is hoping to replicate the success of DoCoMo’s i-mode service in Japan.
The announcement is the first development following DoCoMo’s purchase of a 16% stake in AT&T Wireless for $1 billion in 2000. Japan’s number one mobile operator has ambitious plans to build on its success with i-mode by rolling out the technology through its overseas partners.
AT&T has decided not to use the i-mode name. This, coupled with their licensing fee payment arrangement could strain relations between the two companies. It may also hinder the success of the new service.