Baidu.com, a Chinese language internet search provider, plans to launch a new advertising product, ‘Brand-Link,’ which will generate a wide range of brand-specific content when internet users search for the brand names that subscribe to this new product. A number of brand names are currently participating in a pilot for the model.
A Baidu search for a brand name that subscribes to Baidu’s Brand-Link will generate a wide range of brand-related specific content, including news reports, promotional announcements, product information and marketing campaigns. Baidu expects this product to generate increasing traffic and enhance brand recognition for its online marketing customers.
Haoyu Shen, vice president of business operations at Baidu.com, said: Baidu’s new Brand-Link demonstrates that an innovative search engine can become an increasingly important channel for showcasing brand images. Baidu’s cutting- edge technology and focus on understanding our users allow us to develop the most efficient and relevant advertising products for our expanding base of brand advertisers. We believe that our innovative integration of search and brand advertising will provide an effective marketing means for our customers. Brand-Link represents the latest addition to Baidu’s existing suite of breakthrough internet advertising products, including contextual advertising, behavioral targeting and Baidu TV.