Business intelligence vendors MicroStrategy and SAS Institute have publicly endorsed Hewlett Packard’s newly launched NeoView new data warehousing platform.
MicroStrategy, which has been a long-standing HP partner, said its namesake MicroStrategy 8 BI platform is fully certified to work with the HP NeoView appliance system.
MicroStrategy said its relational OLAP BI platform generates dynamic SQL that is specifically tailored for HP NeoView.
The combination is well-suite for customers who build BI applications with large volumes of data and large numbers of concurrent users, said Sanju Bansal, COO at McLean, Virginia-based MicroStrategy.
Meanwhile Cary, North Carolina-based SAS said its Enterprise Intelligence data warehousing and analytics platform is a natural fit for NeoView after announcing its own validation.
SAS also said it will work closely with HP on joint marketing, sales and R&D initiatives to tighten up integration between the two systems and work better with SAS’ analytic applications for credit risk, fraud detection and performance management.
HP stealthily announced its NeoView appliance in late 2006. The system is built on Tandem’s NonStop database and Integrity servers. The company also bought business intelligence consultancy firm Knightsbridge last December and set up a data warehousing division at the start of this year led by Ben Barnes.
The establishment of the new division is probably due to the influence of HP’s new CEO Mark Hurd, who is a former CEO of NCR and also managed the Teradata division that NeoView competes directly against.
BI and analytics vendors are looking to tap into the attractive price-performance tags of data warehousing appliances to lower the back-end deployment cost of their own products. Appliances help by lowering the complexity and maintenance burden. They also provide BI users with more flexible and less costly back-end data management plumbing for expensive front-end analytic tools.
NeoView now makes HP a more strategic software partners for BI and analytics tools firms that had previously viewed the company as a hardware and operating system provider. Expect lots of joint marketing initiatives to target the BI and data warehousing markets that still show high-growth potential.