Includes opinions and recommendations of friends in search results
Microsoft has started delivering search results in its search engine Bing based on "likes" of user’s friends in Facebook to make searches more social and human.
Microsoft started using recommendations in Facebook in the expansion of the features in Bing late last year. Now, it has gone further by using Facebook results. To avail the service, an user has to be logged in both Bing and Facebook simultaneously.
Bing senior vice-president Yusuf Mehdi said the move is an effort to include opinions of friends into search results.
He said, "The best decisions are not just fueled by facts, they require the opinions and emotions of your friends."
"We’re marrying fact-based search results with your friends’ street smarts to combine the best data on the Web with the opinions of the people you trust the most and the collective IQ of the Web."
Recently a report from research firm comScore had said that Google topped the US explicit core search market in March 2011 with 65.7% market share. Yahoo came a distant second with 15.7% (down 0.4 percentage points), while Microsoft was third with 13.9% market share.