Boehringer Ingelheim, has standardized on Siebel eBusiness Applications worldwide. The company is deploying Siebel ePharma 7, a portfolio of Siebel eBusiness Applications tailored to the specific needs of the pharmaceutical industry. The applications are designed to facilitate market research and customer relations, marketing of products and improve general administrative practices.
Boehringer Ingelheim is deploying Siebel ePharma 7 to nearly 5000 professionals worldwide to allow them to obtain a detailed view of all physician relationships. Siebel ePharma 7 provides a central repository for all sales, marketing, and physician-level information, enabling Boehringer Ingelheim’s sales, marketing, and service professionals to have access to the same comprehensive information.
Marketing specialists will use Siebel ePharma 7 to target high-prescribing physicians, while sales professionals will use it to plan sales calls and efficiently manage sales territories.
Using Siebel ePharma 7, we are creating consistent, detailed procedures for managing relationships with physicians worldwide, Dr Bert Tjeenk-Willink, Corporate Marketing Director at Boehringer Ingelheim, said to the press. This approach enables us to streamline the day-to-day management of the sales process and maximize efficiency. The extensive tailored functionality of Siebel ePharma 7 made it the ideal choice for this ‘best practice’ strategy.