Also announces its first app for Windows Phone
Mobile enterprise cloud storage company Box has announced a tie up with mobile chipset maker, Qualcomm, which would see the company’s software come pre-installed on selected devices and with additional storage options.
Qualcomm customers will now be offered a preload of Box’s mobile apps on Android and upcoming Windows Phone 8/Windows 8 devices. This will include 50GB of storage free, and its OneCloud apps at no cost.
"Mobile is the single biggest driver for innovation in enterprise software," said Aaron Levie, co-founder and CEO of Box.
"In a fragmented market, Box delivers a platform agnostic solution making it easy for businesses to collaborate, regardless of device or OS. We’re investing in iOS, Android and Windows Phone, as well as aligning with Qualcomm to transform the way people work at unprecedented scale."
It mirrors recent offers by competitor Dropbox, which has offered similar deals for its apps on HTC devices and the Samsung Galaxy SIII (see CBRs review here).
Qualcomm’s Snapdragon processors remain dominant in the mobile industry, powering more than 370 different mobile devices. A further 400 devices are in development, but the company is running up against strong competition from upstarts such as NVidia’s Tegra platform.
As a representation of this schism, the international versions of the Samsung Galaxy SIII run NVidia Tegra 3 quad core processors, and the US versions Qualcomm Snapdragon dual-cores. This is Tegra is not yet able to handle 4G LTE.
Interestingly, much of the battles in the mobile space are now being fought over eco-systems. While Apple has a complete vertical integration across hardware and software, companies such as Qualcomm and looking to do the same.
Qualcomm’s Jay Wright, senior director of business management, told CBR that the company is in the process of developing a mobile ecosystem that eventually hopes to incorporate security, e-commerce retail and even apps. The Box proposition would fit nicely within that mould.
The company also announced the release of a Box app for Windows phone, alongside its existing support for Google Android, Apple iOS and RIM’s Blackberry platforms. Levie had previously told CBR that Windows Phone support would be made available when enough industry support was behind the platform. Microsoft’s announcements concerning Windows Phone 8 and its integration with Windows 8 couldn’t have hurt.