The new application enables service providers to package UC and mobile features to meet the end-user communications needs with one platform
Voice Over IP (VoIP) communication services provider BroadSoft has launched an enhanced SIP trunking service that enables service providers to add in-demand unified communications (UC) and mobile applications to their SIP trunking application.
It will help service providers increase the value of their SIP trunks and generate improved Average Revenue Per User (ARPU), the company said.
The new SIP trunking application enables service providers to package UC and mobile features that can appeal to multiple business segments and meet the diverse end-user communications needs with one platform.
BroadSoft offers an application-oriented platform that delivers both SIP connectivity and enhanced UC applications, in contrast to hardware-based applications that consist of Class 4 switches and session border controllers.
Service providers can extend UC services to both fixed and mobile devices for all enterprises, even those with an existing PBX by leveraging the BroadWorks application server software, the core component of BroadSoft’s SIP trunking application.
Service providers can enable their SIP trunks on BroadTouch Business Communicator and BroadTouch MobileLink, the new mobile applications that makes voice, video, instant messaging and presence, business directories and call logs, available on a single interface that spans a user’s mobile devices and platforms.
The enhanced BroadSoft SIP trunking service includes three pre-defined market offerings: Basic, Enhanced and Premium.