EMC Corporation has announced that Brown-Forman, one of the largest American-owned spirits and wine companies, is using the company’s Documentum software to help manage an array of unstructured and interactive content types within three key marketing applications.
Brown-Forman implemented the Documentum enterprise content management (ECM) platform to help it manage interactive content and brand assets for marketing and advertising programs, such as high-resolution artwork, photography, presentations and branded digital press room websites.
The drinks giant said that, by using the EMC Documentum platform and EMC Captiva software for document capture, it is able to consolidate information silos and more efficiently manage content across the enterprise – from invoices and paper documents to photographs and digital videos.
In addition to managing diverse content types for its marketing applications, Brown-Forman uses the combined Documentum and Captiva offering to save money and create efficiencies by automating processes including web publishing, invoice processing and packaging design, as well as coordinating tasks with outside advertising agencies and partners.
Brown-Forman has also used specialized third-party applications built on Documentum’s open content management platform to help it greatly reduce paper invoice mailing between its own offices and partner sites located across 135 countries.
In EMC Documentum, we found a solution that enabled us to reduce cycle time for invoice processing, seamlessly deliver brand assets and quickly publish on the web. Taking this one step further, the platform has also allowed us to reduce mailing costs and advertising agency fees, increased our visibility and facilitated outsourcing of non-strategic tasks, commented Brown-Forman lead systems engineer Rob Price.