User adoption was said to be a key in the company’s CRM solution selection process
Microsoft customer relationship management (CRM) software, Dynamics CRM 2011, has been selected by an engineering deigns firm Burns & McDonnell.
It was selected over Salesforce.com and Oracle Fusion CRM.
Burns & McDonnell, which plans to implement the system beginning this spring expects this CRM application to help increase employee productivity and improve client sales and service.
Burns & McDonnell director of information technology Kris Paper said the Microsoft Dynamics CRM user interface was the reason they chose it over the Salesforce.com and Oracle CRM solutions.
User adoption was a critical consideration in the company’s CRM solution selection process, according to the company.
"The ease of use, flexibility and ability to integrate the client experience across all our global practices that Microsoft Dynamics CRM provides will help us meet our business requirements and maximise our client relationships as we continue to grow," Paper said.
Microsoft Dynamics CRM will offer an integrated, 360-degree view of a customer across Burns & McDonnell’s 11 global practices, which will help them better take advantage of sales opportunities, says Microsoft.
Employees will be able to work better and collaborate effectively as CRM functionality is provided as a natural extension of Burns & McDonnell’s Microsoft Outlook and Microsoft SharePoint 2010 messaging and collaboration framework, according to the Redmond-based company.
The new offering will enable business development managers and project managers to oversee key events, project pursuits and customer interactions through a single application using a familiar interface, the company added.