Carphone Warehouse expects mobile phone sales to increase in Q4, as consumers upgrade their handsets. CEO Charles Dunstone expects consumer demand for the latest color-screen handsets will drive sales 5-10% higher in the run-up to Christmas than the same period last year.
Dunstone claims consumers are keen to upgrade their handsets to take advantage of new features such as color screens, photo messaging, and Bluetooth wireless connectivity. High tier handsets now account for over 50% of subscription sales, an increase from around 33% earlier this year.
Dunstone also claimed that Carphone Warehouse’s new flagship Oxford Street store has reached profitability only three weeks after opening.