Dell has entered into a retail agreement with European mass merchandiser Carrefour to sell notebook and desktop computers in Europe. The products will be made available in 365 Carrefour stores in France, Belgium, and Spain from January 2008.
With this agreement, Dell products will be available in approximately 10,000 stores worldwide. In 2007, the company has shifted from its direct selling strategy to include retail channels and therefore it signed agreements with other retailers like Walmart in the US, Canada, Brazil, and Mexico, Bic Camera in Japan, Gome stores in China, and Carphone in the UK. The company recently announced a similar deal in October 2007 with office supply stores Staples in the US.
Carrefour, which has supermarkets and hypermarkets in more than 30 countries around the world, also said that it plans to distribute Dell products to other European countries like Italy in the near future. Since 2006, the company has changed its focus to expand beyond food business to enhance its sales.
Source: ComputerWire daily updates