CBS News has announced that it will use online TV company Brightcove’s service to syndicate ad-supported video from CBS News across the internet. The partnership will expand the distribution of CBS News content to thousands of small and medium-sized websites and blogs.
In teaming up with CBS News, Brightcove has added broadcast network news content to its growing portfolio of partners in the Brightcove Syndication Marketplace. CBS News will also be featured on Brightcove.com.
Through the Brightcove managed syndication service, approved website publishers will have the opportunity to embed a CBS News video player directly onto their sites. The CBS News video player will include the latest video from various news programs, as well as web-exclusive video content.
This partnership underscores CBS News’ ongoing strategy of making our programming available on multiple platforms, while also generating additional revenue, said Sean McManus, president of CBS News and Sports. Through this arrangement with Brightcove, we hope to meet the seemingly insatiable appetite for news online by building new distribution relationships and creating new opportunities for our advertisers.