CBS has said it has no plans to follow NBC and allow spirits advertising on its network. However, it did not rule out such a move in the future.
We have talked to our affiliates, we have looked out into the marketplace and although I don’t want to rule that out for the future forever and ever, at this point in time we don’t think it’s the right thing to do, said its CEO, Leslie Moonves.
The announcement was precipitated by the furor surrounding NBC’s acceptance of spirits advertising. The decision was made easier due to CBS’s upbeat view of the TV advertising market. I [Leslie Moonves] am guardedly optimistic that the economy is beginning to turn. There is more advertising coming in.