Channel 4 and internet TV platform Brightcove have signed a company-wide agreement which will enable Channel 4 to incorporate video content across all of its online properties.
According to company sources, the site features clips from current TV programs and archives other shows from Channel 4’s 25 years of broadcasting. It also offers previews of new programs. Users will be able to watch the programs through Channel 4’s linear transmissions, its 4oD service or by purchasing a DVD.
Ian McLean, general manager of Channel 4 New Media, said: Brightcove’s online video delivery platform offers users a web-based window into the depth and variety of our full program offering. Not only is this a positive way to maximize our visibility with a new audience, it also brings us new revenue opportunities through targeted broadband video advertising.
Arrangements have also been made to provide Channel 4 with the option to host ad-supported video content and generate additional revenue. The option will provide an opportunity for advertisers to reach a new audience. Channel 4’s deal with Brightcove will enable it to distribute its promotional content through viral sharing features like video link sharing and email a friend.
Embeddable video facilities will allow users to add video clips to their blogs and web pages. It is hoped this service will be enhanced further with additional broadband video channels that Channel 4 plans to launch in partnership with Brightcove.
Jeremy Allaire, Brightcove chairman and CEO, said: We are thrilled that Brightcove has been chosen to help expand the reach of Channel 4 content on the web, driving viewership and fuelling the growth of online communities around some of its popular shows.