Citibank has announced the pan-regional launch of its new CitiRewards portal, as well as its enhanced CitiRewards customer offering.
The new CitiRewards website has been rolled out in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Australia. Other markets around Asia Pacific will follow suit.
The new CitiRewards site, with videos and moving figurines on the screen, has been designed to serve as an e-magazine. Apart from a detailed listing of available rewards, the site will feature several sections including updates on restaurants, fashion, travel, culture and sports.
Surath Chatterjee, regional head of card products for Citibank Asia Pacific, said: CitiRewards is the most comprehensive pan-regional rewards program in the market today and our cardholders will be spoilt for choice. The rewards selection has never been better, and the redemption process today is at its easiest, fastest and most convenient.