Clear Channel Outdoor, an outdoor advertising company, and Qwikker, a provider of mobile content distribution infrastructure, have signed an agreement to build an interactive digital network to enable the delivery of mobile content over Bluetooth.
Clear Channel Outdoor will deploy Qwikker technology within its global network of out-of-home advertising properties, thus enabling the delivery of mobile content campaigns integrated with its traditional advertising displays.
The two companies have committed to a rollout in the next 12 months of over 1,000 additional locations in the US alone, encompassing street furniture, malls, and airport locations. Each enabled location will allow consumers with a mobile phone to opt-in to receive content, via Bluetooth, when they are in the vicinity of an advertising panel indicating the availability of the service.
Saul Kato, founder and CTO of Qwikker, said: Qwikker is enabling the transformation of a traditional industry by allowing it to leverage its core physical assets to capture a leadership position in the exploding interactive, digital marketing industry. Qwikker is delighted to be partnering with Clear Channel Outdoor as it takes the industry lead in building out our shared vision.