The UK-based online publisher CNET Networks has launched a video website featuring news and other entertainment programmes.
The launch of the website highlights the company’s focus on this emerging area of the market. According to internet marketing research company Comscore, 80% of the UK’s broadband users watch online video content.
The company will broadcast free weekly programmes ranging between five and 20 minutes, including weekly music shows, tracks from emerging and established bands, news and reports covering the contemporary film scene. The website would broadcast 65 episodes of CNET’s 12 online TV shows. Users can build play lists of shows and receive email alerts when new episodes are released.
Technology giant Hewlett-Packard has signed up to be the exclusive sponsor of the new site, cnettv.co.uk, for the first two months of broadcast. It will take over all advertising opportunities on the website for this period.
CNET TV will also feature existing video content from its business and consumer publications, including CNET.co.uk, silicon.com and ZDNet.co.uk.
Japanese multinational company Pioneer’s SyncTV division also plans to launch its online TV in the US. It is expected to be launched early next year and would offer viewers the ability to download anything from channels to their computers on a monthly subscription basis.
Source: ComputerWire daily updates