Twitter is reportedly set to consider bids for the company – but as potential bidders keep dropping out, who is left to buy the social media giant?
According to reports from the Wall Street Journal, Twitter is to start taking bids for its business this week. In what could amount to a $20 billion or more social media buy, the biggest names in tech have all been put forward to the rumour mill as potential buyers.
According to Recode and CNBC reports, Google, Apple and Disney have already pulled out of the race – a race in which every big name from media, telecoms and tech are seemingly being lined up for.
However, it must be noted that Twitter is not officially for sale, with no acquisition guaranteed even though the company is reportedly set to accept bids. As Twitter pushes for a 2017 sale, CBR runs down the 5 possible companies who could make a bid for Larry the bird.
Salesforce has already lost in one bid for a social media company, losing out to Microsoft in a deal reported to be worth $26bn. Having already called on EU regulators to investigate Microsoft’s acquisition of LinkedIn, the cloud computing giant may be looking to get its fill of data elsewhere.
Although Twitter has faced criticism regarding revenues and monetisation throughout its short history, Salesforce may be attracted to its 300 million + active monthly users – a key selling point, illustrated nicely by CEO Marc Benioff who this week said that ‘data is the currency in software’s new world order.’ Other key Salesforce execs have also publicly spoken about the potential deal as being a wise buy, with digital head Vala Afshar tweeting:
Salesforce seem like a good bet to go after Twitter – we know they have deep pockets and that they were already in the market for a social media platform. Although CEO Benioff did downplay his interest in Twitter when talking to CNBC, he did say that ‘it’s in our interest to look at everything.’