An Icelandic firm has developed mobile phone software that could bring love to lonely lives. The company, Landmat International, has developed DateTrak, a dating service for mobile phone users.
Following the purchase of a phone with a special chip-card, users can input their vital statistics and other personal information into the phone. This data is then transferred to a central computer, where the matchmaking begins via a series of compatibility tests.
So far the only nations to have received this service are Denmark and India. However, operators around the world may well take an interest in DateTrak: it could prove to be a real booster to their ARPU.